How to make visitor into buyer

When you go to all the trouble of creating a website (whether it is a static site or a blog) to make money, you want it to do just that. By the way, while some people feel that the internet is some sacred place that should be free of commerce, I am not one of those. There are plenty of free things available online and there is plenty of room for profitable activities as well. Don't be ashamed, there's nothing wrong with making money online.

Back to the main idea here: you want to make money online and that means getting your website visitors to convert to sales. It has been proven time and again that the best way to do this is to develop a relationship with your potential buyers. And the best way to develop an online relationship is with a mailing list.

Why? Because ...without a list, you've got nothing. You've got no authority (no other partners will approach you to do deals where you can make instant money). You've got no instant traffic (meaning you'll have to re-spend that advertising budget, rewrite another bunch of articles, or redo whatever it currently takes to get you traffic.)

So it's clear that having a list of people ready and willing to hear your sales pitch is any sales person's dream. And because the internet is so huge, there are plenty of places to find these people. But how do you do it? After all, it's one thing saying "Build a list!", but it can often be harder actually doing it. Some people spend years building a solid list of people, with only a small portion of that list actually buying anything from them.

The fact is email marketing is truly powerful in the right hands yet completely lost in the wrong hands. Just like most things I suppose. The obvious fact is that unless you've got a responsive list of people who are willing to actually buy what you offer to them through your email promotions, then you're simply dead in the water like most other marketers.

So how should you approach building a list of buyers who aren't just your usual tire kicker, freebie seekers?

There is plenty of free advice on the issue. You will find an abundance of it if you just Google the search phrase "how to build an email list" You can also learn a ton by visiting online marketing forums and the like. There is plenty of free information out there.

Unfortunately, free information rarely comes with any structure so you may feel really overwhelmed or even frustrated once you find it all. Another way to approach the issue is to purchase a system to learn the secrets of effective list building. Even this can be hard, though, because there are many programs available so you may have to search around some to find the one that is best for you.

One of the most recent programs to teach list building comes from an old time online marketer, Michael Rasmussen and is called "Get More Buyers." You can find out about that program on line. Of course before buying any program, read a good review and try to find testimonials if possible. You can read a complete, free and unbiased review of the Get More Buyers program by clicking on the link below.


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