blogs and how to get search engine Indexed

Most of us wait agonizingly long period of time for your website to be indexed by the search engines. Google or Yahoo's spider came by your website to indexed your main page but never did a "deep crawl", or visited and indexed the rest of your website's pages. Believe it or not, this happens to most websites within the first month of being online.

There is a new technique that could literally force the Yahoo spider to index your new pages, and even your whole website, almost immediately: Folks, we're talking in less than 2 hours!

This is called the "blog and ping technique"

Blogging has become an important content management tool and benefit from the added importance that search engines give to blogs, but you can also use your blog to drive search engine spiders to your website at will!

Here's how the whole "blog and ping" routine works:

First, you've just created a new web page or you've created an entirely new website that hasn't been indexed by the search engines yet. Iin order for the search engines to rank your new web page or website, you need them to visit your new page. How do you do this? Well, you could go out and get other websites to link directly to this page.

To use the blog and ping technique, you need to create a blog, as I taught you in an earlier lesson . It's free and only takes a few minutes to do.

Search engine spiders love blog content - it's fresh and regularly updated.

Let's look at how you can alert the Yahoo spider to come visit your blog.

The easiest way to attract the Yahoo spider to your blog:

1. Create a My Yahoo account

2. Add your blog as content on your personalized Yahoo page by creating links within the My Yahoo website which you will point to your blog.

3. Notify Yahoo that you've added new content to your blog by "pinging".

When you "ping" Yahoo, they will quickly visit your blog and follow all links

from your blog page. Thus indexing whatever pages you have a link pointing to!

Now that you can bring the Yahoo search engine spider to your blog at will, we can use your blog as a search engine spider magnet for your website or any pages that you want.

All you need to do is to post new entries in your blogs containing links to the pages that you want indexed into your blog. That way, when the Yahoo spider reaches your blog and sees the new post, it will automatically follow the links in that post, and index any page that you want it to index!

Steps to Daily Indexing

1. Start a blog

2. Create a Yahoo account

3. Add your blog's RSS feed into your My Yahoo account

4. Make a few posts in your blog

5. Ping Yahoo

6. Repeat

Let's look at each step, one by one.

Step 1: Start a blog

This is really easy to do, and I've covered this in a previous lesson. The idea is to use a free blog service such as Blogger (owned by Google) to quickly set up your new blog - it takes under 10 minutes.

If you already have your own blog (either through Blogger or any other blogging service), then you're all set.

Either way, on to step 2.

Step 2: Create a Yahoo account

You most likely will have a Yahoo account. If you don't, then use the following link:

Sign up with Yahoo!

This is the same 'regulation' sign up form/procedure that you see on most online services. Once you've signed up, you will have a Yahoo username and password. Note that down somewhere (e.g. in a text file on

your PC) because you'll need that information in the next step.

Step 3: Configure My Yahoo

Yahoo's personalized portal is called My Yahoo and is ridiculously easy to use. You access it by going to the My Yahoo page, and then signing in to your Yahoo account from the box on the left (see screenshot below). Use the username and password you got from the previous step.

Signed in? Great. Now let's go back to your blog. If you remember from the start of this lesson, the idea is to use your blog's RSS feed and add it to your My Yahoo page. My Yahoo works as an advanced RSS reader

by aggregating different content feeds (of your choice) on the same page. If you want to add more content to your My Yahoo page, you do it by either selecting content from the Yahoo directory or by adding an RSS feed directly through a URL.

Anyway, how it works is not important if you didn't understand that. The important thing to know is you need to add your blog's RSS feed to your Yahoo page. This is basically just a "special link" to let Yahoo know where your blog is located, so they know where to go. To do this, follow these steps:

1. Sign in to your Blogger account.

You'll notice my username is "myblog"

2. Select your blog from the Blogger Dashboard.

My blog is called "My Blog"

3. Go to Settings (2nd tab from the left).

4. Select Site Feed from the sub-menu tabs (6th tab from the left).

5. Find the Site Feed URL on the page and either copy it or write it down somewhere.

6. Go back to your My Yahoo page. Login to your account and...

7. Select 'Add Content' (It's located on the left middle portion of the page).

8. Select 'Add RSS by URL' - right next to the 'Find Content' search box.

9. Paste the copied RSS URL into the box and press Add

10. Click the "Add to My Yahoo" button on the next page.

Once this is done, you can return to your My Yahoo page and if you scroll down, you'll see that your blog's feed is now added to the page.

Post on your Blog

After you've added your blog's feed to your Yahoo page, it's time to get to the real meat of the action.

Remember, this is supposed to get your website indexed by the Yahoo spider as quickly as possible .

So in your blog, when you are making your first post, include a link to your website . If your website is already indexed and you're looking to get new pages indexed , you can include them in the post as well.

As a rule of thumb, don't stuff 10 or 20 links into one post. That could trigger spam filters and make life a lot worse for your website. Instead, stick to 4 or 5 links per post. Keep relevant anchor text (these are links,

after all), and use some descriptive content around your links (one more reason to keep the number of links limited).

While this strategy will guarantee quick indexing of your website through Yahoo, it does not require that you ignore good SEO practices or do something that will possibly mark your website / blog out as spam.

Ping Yahoo

Ok, so now that you've made your post and put up links to your website, all that's left to do is to "Ping Yahoo", which will basically tell Yahoo that there's a new blog post on your blog, and that the Yahoo spider

should come check it out.

Like I told you in the beginning, once the spider comes to your blog, it will see the new blog post, follow the links to your website and start indexing your pages!

So how do you ping Yahoo? You can use the following web address:

http://api.my.yahoo.com/rss/ping?u=your blog address

where the text after "ping?u" is in fact your blog's web address.

So if your blog was at http://myblog.blogspot.com , the ping URL will then read:

http://api.my.yahoo.com/rss/ping?u=http://myblog.blogspot.com

Just copy and paste the URL (complete with your blog's web address at the end) into your browser and click Go (or press Enter). This will automatically ping the My Yahoo page containing your blog's RSS Feed, and this essentially tells the Yahoo spider that it needs to visit the blog to update the content in its index.

Repeat

That's it! You can use this "blog and ping" tactic to literally transform your website from one of billions of ignored sites into a hub that search engines visit every single day.


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